What’s Blocking Your Fertility? Root Cause Quiz Development

Growing my nutrition practice taught me that most women struggling with fertility don’t just need another meal plan or supplement. They need help uncovering the underlying issues that are making conception so difficult. Clients often come to me feeling exhausted, bloated, anxious, or inflamed, yet they can’t connect the dots between these symptoms and their reproductive health. When I discovered Interact, a quiz‑building platform, I realized that an interactive diagnostic quiz could meet people right where they are—online—and guide them toward identifying possible root causes of their fertility challenges.

Interactive quizzes aren’t just fun; they’re powerful marketing tools. The Blogsmith notes that on average a quiz is shared 1,600 times, and in January 2015 nine out of ten of the most‑shared Facebook posts were quizzestheblogsmith.com. 70 % of marketers say interactive content is effective at converting visitors, and 88 % say it differentiates their brandtheblogsmith.com. The average lead‑capture rate for quizzes is 31.6 %, far above the 1–5 % typical for email opt‑instheblogsmith.com. Leveraging these statistics, I set out to build a quiz that wasn’t just entertaining—it needed to deliver meaningful, actionable information while capturing leads for my practice.

The Idea: A Diagnostic Quiz for Fertility Root Causes

My program, The Root Cause Fertility Method, focuses on helping women improve fertility through a holistic lens. Many clients experience sugar cravings, energy crashes, bloating, headaches, acne, insomnia, or chronic stress, yet don’t realize these are often connected to hormonal imbalances, digestive dysfunction, or nutrient deficiencies. I wanted a simple tool to help women start connecting these symptoms to possible underlying causes before they even book a consultation.

Choosing a point‑based system

To do this, I created a 25‑question quiz called “What’s Blocking Your Fertility?” Each question offers two answers—a symptom is either “yes” or “no.” Here’s a sample:

Symptom category	Sample question	Answer A (points)	Answer B (points)
Blood‑sugar/insulin	Do you experience intense sugar or carb cravings, especially in the afternoon?	“Yep! Feel this all the time” (1 point)	“No, not really” (0 points)
Digestion/gut health	Do you often feel bloated even when eating healthy foods?	“Yes, I’m constantly unbuttoning my pants” (1 point)	“No, I rarely feel bloated” (0 points)
Inflammation/autoimmunity	Do you feel stiff or achy in the morning?	“Yes, I feel like I’m twenty years older” (1 point)	“No, I’m a spring chicken” (0 points)
Nutrient deficiencies	Do you notice brittle nails or hair thinning?	“Yes, I’m constantly finding hair everywhere” (1 point)	“No, my hair and nails are healthy” (0 points)
Adrenal/stress	Do you feel wired but tired at night?	“Yes, I’m tired all day and scrolling at night” (1 point)	“No, I have a solid bedtime routine” (0 points)

Each “yes” answer in a category adds one point to that root‑cause bucket. At the end of the quiz, the category with the highest score indicates the user’s most likely area of imbalance—blood sugar/insulin, digestion/gut health, inflammation/autoimmunity, nutrient deficiencies, or adrenal/stress dysfunction. Every result page offers targeted suggestions (for example, balancing blood sugar with protein and fiber at meals, supporting digestion with probiotics and mindful eating, addressing inflammation through anti‑inflammatory foods, or prioritizing sleep and stress management). This point‑based design makes the quiz feel personalized and diagnostic without overstepping into medical diagnosis.

Building the quiz with Interact

Why Interact?

After researching quiz platforms, I chose Interact because the software is intuitive and flexible. The Blogsmith review highlights that Interact’s user interface is “ridiculously easy to use and navigate,” with a clean design that makes quiz creation straightforward. It allows you to add your branding basics, customize a quiz cover, create result pages, and then jump back and forth between sections as you refine questions (theblogsmith.com). I knew I wanted to design a quiz that looked polished and aligned with my brand, but I also needed the flexibility to adjust questions and scoring logic on the fly.

Customizing my quiz

1. Branding and cover – I started by uploading my logo and choosing colors consistent with the Wellspring Nutrition brand. Interact prompts you to set up your quiz cover first, which ensures a cohesive look.
2. Result pages – Before drafting questions, I defined five result types corresponding to the root‑cause categories above. Interact lets you add as many result pages as you need and edit them at any time. Each result page includes an explanation of the likely imbalance and a call to action directing readers to schedule a consultation or download a free fertility guide.
3. Question & answer creation – Interact allows text‑based or image‑based questions, so I selected images of happy families and healthy food to make the quiz visually appealing. Adding questions is simple: you type your question, write the answer options, and use the points feature to assign values. The platform makes it easy to edit correlations so that one answer can map to multiple results.
4. Scoring logic – I enabled the “scored quiz” option. For each answer, I assigned points to the appropriate categories. Interact automatically tallies points as users progress and displays the result page with the highest score when they finish. The platform supports multiple quiz types—including personality, knowledge tests and scored quizzes—so you can choose what fits your goals.
5. Lead‑capture form and segmentation – Interact’s integrations with email service providers allow you to add an opt‑in form before revealing results. I connected the quiz to my email service and mapped each result to a segmented list. For example, someone with high blood‑sugar points receives a follow‑up email with tips for balancing insulin and information about my blood‑sugar reset program. Personalized segmentation like this automates nurture sequences without manual tagging.
6. Embedding the quiz – Once the quiz was finalized, Interact generated an embed code that I inserted into a dedicated landing page on my website. It also offers a WordPress plugin, but I opted for the code to ensure full control over the page design. I added share buttons because social media is crucial for quiz success.

Following best practices

Interact’s internal data from over 40 k quizzes and 5 million leads has shaped a list of best practices, which was so helpful when creating the quiz. Here are some guidelines I followed:

• Keep it short: Aim for about 2 minutes or 7 questions to maintain engagement. My quiz has 25 questions but each is a quick yes/no, so completion time averages under three minutes.
• Use 3–6 answer options: I limited each question to two choices to reduce decision fatigue
• Offer an opt‑out: I allow users to skip the opt‑in if they just want to see their results, which avoids capturing unqualified leads.
• Call to action: Each result page directs users to book a free discovery call or download my fertility checklist.

Insights from quiz data

In its first month, the quiz attracted seven participants with an 87 % completion rate on early questions. Interestingly, the highest “yes” rates corresponded to symptoms of poor blood‑sugar control: sugar cravings, energy crashes after eating, and waking up between 2–4 a.m. Many respondents also reported digestive issues like bloating and irregular bowel movements, suggesting that gut health is a significant blocker for fertility in my audience. This data is incredibly valuable; it confirms patterns I see in one‑on‑one consultations and helps me tailor my content and offers to address the most common root causes.

The quiz also acts as a conversation starter. Women who score high in the adrenal/stress category often share stories about feeling overwhelmed and emotionally exhausted, and we talk about creating sustainable self‑care routines. Those who score high for nutrient deficiencies are often surprised when we connect brittle nails and hair loss to minerals like iron and magnesium. I always remind users that this quiz is a starting point, not a medical diagnosis. Nevertheless, it invites them into a coaching relationship where we can run functional lab tests and design personalized protocols.

Why interactive quizzes matter

Interactive quizzes drive engagement and segmentation more effectively than static content. Statistics show they convert visitors into leads at a higher rate than traditional email sign‑ups and are widely shared across social platforms. They also help automate personalization; Interact’s integrations let you segment users based on their answers and trigger tailored follow‑up sequences. For practitioners like me, quizzes are not just marketing tools; they’re educational resources that empower people to take the next step on their health journey.

Final thoughts

Creating my root‑cause fertility quiz with Interact was both fun and strategic. The platform’s intuitive interface, customizable design and flexible scoring system allowed me to build a diagnostic‑style quiz that engages visitors and delivers personalized results. The data I’ve collected so far confirms that blood sugar and gut health are the most common blockers for fertility in my audience, which helps me refine my services and content. For example, in my Root Cause Fertility Method program we include a continuous glucose monitor AND the GIMAP stool test because we know that blood sugar and gut health are the top two root causes our audience is working on.

If you’re a health professional or coach looking to generate leads while genuinely serving your audience, I highly recommend experimenting with interactive quizzes. They can be designed for personality‑based insights, knowledge tests, or scored diagnostics, and you’ll gain invaluable insights along the way. To see how my quiz works and discover what could be blocking your fertility, head over to my website and take the quiz yourself! And let me know what you think! 🙂